I’m Matt McGuire. Canada’s #1 certified Salesforce professional, 42× certified, and an AI Architect building intelligent systems on the world’s most widely deployed CRM.
I’ve spent 17 years inside Salesforce, designing architecture, building integrations, and solving the kinds of problems that defeat other consultants. Today my focus is AI: not demos, not proofs of concept, but systems that create measurable outcomes in production.
I also make punk music. And I built an AI-powered recommendation engine on Salesforce to help me get it heard.
That project is called the Music Intelligence Engine. It combines Salesforce, Agentforce, machine learning, Python microservices, and integrations across streaming platforms to do something Spotify does for listeners, but for artists: tell you exactly where your music belongs.
I’m presenting it at True North Dreamin’ in Toronto in May 2026 and documenting the build in a seven-part blog series.