I’m a Salesforce architect and AI builder based in Toronto. I’ve spent 17 years designing systems, solving problems that defeat other consultants, and building things that actually work in production. Canada’s #1 certified Salesforce professional. 43× certified and counting.
But that’s the LinkedIn version. Here’s the rest.
Fitness
I place serious importance on staying active. Most days that means lifting weights or trail running. When the season allows it, hiking. In winter, snowshoeing or skating. I move every day. It keeps everything else working.
Explorer
Toronto and Southern Ontario are more interesting than most people give them credit for. Waterfalls, gorges, hidden lookouts, rural backroads. I spend a lot of time finding the corners of this province that don’t make it onto tourist maps. In summer that expands to road trips and day trips across the region. I like getting off the marked path.
Traveller
I have a long list of places I still want to see. When I travel I try to actually be somewhere rather than just visit it. Local food, local neighbourhoods, the parts of a city that don’t show up in guidebooks. I’ve eaten things I can’t pronounce in places I can’t easily find on a map and I’d do it again.
Musician
I make punk music under my own name. I’ve been playing guitar most of my life, moving through genres including alt rock, folk, indie, and singer-songwriter, and I still visit all of them. Punk is just where I live now.
I also built an AI-powered recommendation engine on Salesforce to help get my music heard. That project is called the Music Intelligence Engine. It’s what this site is mostly about right now.