About Matt

Matt McGuire is a Salesforce architect, AI builder, and punk musician based in Toronto. Canada's #1 certified Salesforce professional, 43× certified across architecture, development, AI, and a wide range of platform products. He's been building on Salesforce for 17 years and currently spends most of his time at the intersection of AI and the platform. The Music Intelligence Engine is his most interesting project to date. He thinks you should read the whole series.

0109, 2026

AI Agents Do Not Fix Weak Enterprise Architecture. They Expose It.

Matt/ September 1, 2026/ General/ 0 comments

An agent can only operate reliably when the enterprise systems beneath it provide usable data, clear permissions, dependable interfaces, and observable outcomes. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise

2808, 2026

Your Most Important Enterprise Users May Not Be Human

Matt/ August 28, 2026/ Enterprise Architecture, Salesforce, Security/ 0 comments

Integration users, service accounts, automation identities, and AI agents are becoming workload architecture. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. Most access governance conversations still begin with employees.

2608, 2026

DevOps Is An Operating Control, Not A Deployment Tool

Matt/ August 26, 2026/ DevOps, Enterprise Architecture, Salesforce/ 0 comments

In mature enterprises, the real value of DevOps is controlled, reviewable, repeatable, and traceable change. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. DevOps is often introduced into Salesforce

2308, 2026

Enterprise Platforms Fail When Responsibility Exceeds Authority

Matt/ August 23, 2026/ Enterprise Architecture, Governance, Salesforce/ 0 comments

Platform governance is an organizational design problem, not a committee problem. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. One of the most predictable failure patterns in mature enterprise

2108, 2026

Technical Debt Is Not Old Code. It Is Unmanaged Decisions.

Matt/ August 21, 2026/ Enterprise Architecture, Platform Modernization, Salesforce/ 0 comments

The age of a solution matters less than whether its rationale, ownership, and consequences are still understood. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. Technical debt is one

1908, 2026

AI Is Not Like the Internet. It Helps Build Its Successor

Matt/ August 19, 2026/ AI, Architecture, Development/ 0 comments

Historical technology analogies are useful, but they may understate how quickly AI can change the work around it. Part 3 of 3 in The Future of Software Engineering When Code Becomes Cheap. Whenever people talk about AI and employment, someone eventually reaches for the history of electricity, computers, or the internet. I understand why. Every major technology shift has produced

1208, 2026

Who Becomes a Senior Developer When AI Eliminates the Junior Work?

Matt/ August 12, 2026/ AI, Architecture, Development

AI is not only changing entry-level software work. It is challenging the way engineers learn from low-risk tasks, code review, production support, and repeated exposure to real systems.

0708, 2026

Enterprise Platforms Do Not Become Complex Because They Are Old

Matt/ August 7, 2026/ Enterprise Architecture, Platform Modernization, Salesforce

Age is not the problem. Unknown dependencies are. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. It is easy to look at an old enterprise platform and assume that

0508, 2026

Five Years From Now, Code Will Be Cheap. Judgment Will Not.

Matt/ August 5, 2026/ AI, Architecture, Development

As AI reduces the labour required to produce software, the scarce work moves toward architecture, security, verification, domain understanding, and accountability.

3107, 2026

The Hardest Salesforce Work Starts After Go-Live

Matt/ July 31, 2026/ Enterprise Architecture, Platform Modernization, Salesforce

In mature enterprises, architecture is less about design freedom and more about enabling safe change. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. The first Salesforce implementation in an