2808, 2026

Your Most Important Enterprise Users May Not Be Human

Matt/ August 28, 2026/ Enterprise Architecture, Salesforce, Security/ 0 comments

Integration users, service accounts, automation identities, and AI agents are becoming workload architecture. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. Most access governance conversations still begin with employees.

2608, 2026

DevOps Is An Operating Control, Not A Deployment Tool

Matt/ August 26, 2026/ DevOps, Enterprise Architecture, Salesforce/ 0 comments

In mature enterprises, the real value of DevOps is controlled, reviewable, repeatable, and traceable change. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. DevOps is often introduced into Salesforce

2308, 2026

Enterprise Platforms Fail When Responsibility Exceeds Authority

Matt/ August 23, 2026/ Enterprise Architecture, Governance, Salesforce/ 0 comments

Platform governance is an organizational design problem, not a committee problem. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. One of the most predictable failure patterns in mature enterprise

2108, 2026

Technical Debt Is Not Old Code. It Is Unmanaged Decisions.

Matt/ August 21, 2026/ Enterprise Architecture, Platform Modernization, Salesforce/ 0 comments

The age of a solution matters less than whether its rationale, ownership, and consequences are still understood. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. Technical debt is one

0708, 2026

Enterprise Platforms Do Not Become Complex Because They Are Old

Matt/ August 7, 2026/ Enterprise Architecture, Platform Modernization, Salesforce

Age is not the problem. Unknown dependencies are. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. It is easy to look at an old enterprise platform and assume that

3107, 2026

The Hardest Salesforce Work Starts After Go-Live

Matt/ July 31, 2026/ Enterprise Architecture, Platform Modernization, Salesforce

In mature enterprises, architecture is less about design freedom and more about enabling safe change. This article is part of the Modernizing The Enterprise Platform series, which uses Salesforce as the evidence base for a broader discussion about enterprise architecture, AI, data, integration, identity, security, governance, DevOps, and operating models in mature enterprise platforms. The first Salesforce implementation in an

0705, 2026

The Agent: Three Layers of Intelligence for Smarter Playlist Pitching

Matt/ May 7, 2026/ Agentforce, AI, Development, Integration, Music, Projects, Salesforce

I Built an AI Music Promotion Agent Inside My CRM – Here’s What It Can Actually DoThere’s a moment every independent artist knows well. You’re staring at a spreadsheet – or a Notion doc, or a pile of emails – trying to figure out which playlist curator to pitch next. You’ve got ten tracks. There are thousands of playlists. Some

0505, 2026

The Fit Score: Ranking 3,500 Playlists So You Don’t Have To

Matt/ May 5, 2026/ Agentforce, AI, Development, Integration, Music, Projects, Salesforce

Every playlist submission is a bet. You’re wagering your time, your relationship with a curator, and sometimes money on the belief that your track belongs on their playlist. Most of the time you’re guessing -scrolling through playlists, listening to a few tracks, going with your gut. This post is about replacing that guess with a number. The Problem With “Good

3004, 2026

3,500 Moving Targets: Building the Playlist Snapshot Pipeline

Matt/ April 30, 2026/ Agentforce, AI, Development, Integration, Music, Projects, Salesforce

The track pipeline was the proof of concept. Download a preview, run the analysis, write thirteen numbers back to Salesforce. Repeat for every track in the catalog. The playlist pipeline is a different problem entirely. To score a submitted track against a playlist, I need to know what the playlist actually sounds like — not just its name and follower

2804, 2026

The Emotional Geometry of Playlists: From Thirteen Features to Three Scores

Matt/ April 28, 2026/ Agentforce, AI, Development, Integration, Music, Projects, Salesforce

The last post ended with thirteen audio features computed from a 30-second preview clip. Energy. Danceability. Valence. Acousticness. Tempo. Key. Mode. And six more. That’s a lot. Too many for the Scoring Engine to reason about directly, in fact. If the goal is to decide whether a submitted track fits a playlist, I can’t ask the Scoring Engine to reason

Matt McGuire

Canada's #1 certified Salesforce professional. AI Architect. Builder.