The Data Model: Why I Put My Music Catalog in Salesforce

Matt/ April 21, 2026/ Agentforce, AI, Development, Integration, Music, Projects, Salesforce

After the intro post, a few people asked the same question: why Salesforce? Fair question. Salesforce is enterprise CRM software. It costs money, has a steep learning curve, and comes with the kind of bureaucratic reputation that makes developers wince. It is not, on the surface, an obvious choice for a solo musician trying to get their songs on playlists.

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How I Used Salesforce to Try to Make It in Music (And Why I Ended Up Building Something Way More Interesting)

Matt/ April 16, 2026/ Agentforce, AI, Development, Integration, Music, Projects, Salesforce

There’s a saying in investing: it takes money to make money. Music has its own version of that problem – it takes listeners to get listeners. If you’re an independent artist on Spotify, you already know this. I’m a software developer and a musician. When I ran into this wall, I did what any developer would do: I tried to build my way out of it.